Sincerely Yours, a new skincare brand created with and for teens, officially launched exclusively at Sephora and online. 

Sincerely Yours recently closed a Seed investment led by Strand to support the brand’s launch at Sephora.

The brand was co-founded by father-daughter duo Jordan and Salish Matter (pictured above), beauty industry veteran Julia Straus, and leading consumer investor Strand Equity, alongside two dermatologists and a cosmetic chemist. 

Inspired by Salish’s own struggles with sensitive skin, the brand blends safety and style in effective formulas designed to help the next generation feel comfortable and confident in their skin. 

Co-founder Jordan Matter, commented, 

“We created Sincerely Yours to help teens to embrace who they are, not get lost in comparison. As parents, we saw our kids asking questions, experimenting with routines, and often feeling discouraged by skin challenges. What we found in the market didn’t quite meet the moment – too many options, not enough clarity, and few brands treating teens as the thoughtful, evolving humans they are. With no solution in sight, we decided to build it together.”

Sincerely Yours offers a simple, elevated routine that’s safe, gentle, and effective for all skin types—including sensitive skin—making it ideal for anyone starting their skincare journey.

The debut collection includes Kindly Clean Hydrating Cleanser, Hit Fresh Soothing Serum Mist, So Soft Lightweight Moisturizer, and Sunny Side Up Mineral Sunscreen.

These high-performance formulas feature the brand’s signature Barrier Friendly Formula (BFF) – a skin-supportive complex with encapsulated, time-release hyaluronic acid, niacinamide, and ceramides – that hydrates, soothes, and strengthens the skin barrier. 

Each product is Sephora Clean certified and free from harsh anti-aging ingredients. Clinically tested to be suitable for sensitive skin, each product is non-comedogenic, vegan, cruelty-free, and developed in collaboration with leading dermatologists.

Sincerely Yours is grounded in the belief that beauty should uplift, not pressure, and it actively encourages teens to find strength through real connections with their skin, themselves, and each other. 

As part of this mission, the brand will donate 1% of the company’s annual sales to Girls Inc. of Los Angeles and partner closely with the organization as it expands its programming into local high schools. 

Through this collaboration, Sincerely Yours aims to support confidence-building from the inside out, driving impact that goes far beyond the bathroom vanity.

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