Beauty Launches

Jo Malone London Launches New Campaign 

The campaign features Adwoa Aboah and Jo Malone’s bath & body treats.

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By: Rachel Klemovitch

Assistant Editor

Jo Malone London launched a new campaign with Adwoa Aboah, inviting people to stay at home with its luxurious bath and body products.

Aboah has declared herself “busy, busy, busy…,” but she’s hiding out at home, shamelessly luxuriating in “JOMO” and Jo Malone London bath & body treats.

JOMO, or the “joy of missing out,” is all about those precious moments where you make your best (bad) excuses, cancel your plans, and stay home to give yourself a few hours to relax.

The campaign promotes the brand’s English Pear & Freesia home candle, Peony & Blush Suede body creme, English Pear & Freesia bath oil, English Pear, Sweet Pea Cologne, and more.

For those looking for pointers on how to sneak out of existing plans, Aboah shares some excellent suggestions in Jo Malone London’s latest campaign film.

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