John Varvatos, the legendary fashion house known for its unmistakable rock ‘n’ roll spirit, unveiled its most daring fragrance to date, John Varvatos XX Elixir. This launch is timed to match the brand’s 25th anniversary.

Ron Rolleston, General Manager of Revlon Fragrances, commented, 

“John Varvatos XX Elixir marks a bold expansion within the XX fragrance collection – deepening our presence in the luxury men’s fragrance space with a scent that is refined, profound and intriguing.”

Encased in a sleek, matte black carton with gold foil accents, the overall presentation reflects the core of the John Varvatos ethos, sensuality and sophistication, and represents an even bolder, ultra-luxurious introduction to the XX fragrance line. 

The bottle is sculpted with nearly opaque black glass. Its substantial weight and smooth curves underscore the richness of the fragrance. At its center is a gold emblem bearing the iconic John Varvatos crest.

John Varvatos XX Elixir is a captivating statement of masculinity, crafted for the ultimate luxurious olfactory experience. Deeply decadent and endlessly addictive, the fragrance embodies the rebellious soul of rock ‘n’ roll.

Karl Aberg, VP of Creative at John Varvatos, said, 

“Our newest fragrance is a testament to the fearless spirit of innovation and sophistication that defines the John Varvatos brand. XX Elixir is a bold statement in the world of fragrance, designed to widen the horizons of traditional masculinity.”

John Varvatos XX Elixir opens with notes of Davana essence, red ginger, and bergamot. At its heart, black iris, geranium, and rum lead into a dry down of cedarwood, tonka bean, and latigo leather.

The scent also ties back to John Varvatos’ roots and the corresponding 25th anniversary campaign: “A Love Letter to New York.”

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