John Varvatos, the American luxury menswear brand, introduces its newest fragrance, Artisan Costiero. 

Inspired by the beauty of the Italian Coast, the scent captures a sense of timeless escape and modern masculinity.

The packaging mirrors the essence of the fragrance within. The carton is inspired by local stonework. 

The ocean-blue glass bottle is finished with the Artisan line’s signature wooden cap, and the John Varvatos logo embossed directly into the glass.

Karl Aberg, VP of Creative at John Varvatos, said, 

“Artisan Costiero reflects our continued commitment to evolving the John Varvatos fragrance portfolio while staying true to the brand’s distinctive identity. It brings a fresh, coastal energy to the collection, offering a modern, confident expression that feels effortless, refined and timeless.”

Artisan Costiero, the new Eau de Parfum for men, opens with a citrus medley of yuzu oil, mandarin oil, and lemon oil. At its heart, the marine-inspired Aquacoral Accord blends with Nectary and Karmaflor. The fragrance settles into a base of Akigalawood, Moss, and Patchouli Oil.

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