Juicy Couture is expanding its footprint in the beauty category with a new line of cruelty-free hair, bath, nail, and cosmetic products.

In a licensing partnership with Centric Brands and Juicy Couture owner, Authentic Brands Group, Centric will design, manufacture, and distribute products.

With this new line, Juicy Couture introduces its bold, trendsetting vision to a new generation of beauty enthusiasts.

Alex Fogelson, EVP, Division Head, Beauty, Centric Brands, said, 

“We are thrilled to join forces with Juicy Couture to expand the brand’s reach. Our shared passion for excellence and creativity will bring consumers a fresh and diverse selection of beauty and bath products that reflect the latest trends in the industry.”

The launch builds on Juicy Couture’s longstanding connection to beauty and follows the brand’s continued success in fragrance, which has remained a consistent best seller in the global market for nearly two decades. 

The collection is available at select retailers and online in the U.S. and Canada.

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