Juicy Couture Fragrances has unveiled Viva La Juicy Elixir, an intensified new interpretation of the beloved Viva La Juicy fragrance. 

Launching under the Revlon Fragrances portfolio, Viva La Juicy Elixir marks the next chapter in the brand’s 20-year legacy.

The packaging pays homage to the original Viva La Juicy bottle, with a black crystal-shaped cap, pink satin bow, gold-toned Juicy “J” and “Couture” charms, and a luxe gold metallic plaque. 

The bottle is housed in a striking black carton with gold accents.

Amber Garrison, President, Elizabeth Arden & Fragrances, at Revlon, said, 

“Viva La Juicy Elixir perfectly captures everything that’s made Juicy Couture Fragrances a generational style icon for 20 years, from its intensity and fearless spirit, to its irresistible charm. It’s a richer, more powerful take on the original fragrance. This scent isn’t just perfume, it’s a true statement of confidence.”

Viva La Juicy Elixir is a floral amber gourmand that opens with wild berries coulis, mandarin, and lush gardenia. The heart is a blend of jasmine sambac absolute and jasmin grandiflorum with brown sugar. The base notes include tonka bean, sandalwood, benzoin, and musk.

Two-time WNBA All-Star Angel Reese, Juicy Couture’s global ambassador, leads the Viva La Juicy Elixir campaign. 

She embodies the fearless confidence, creativity, and cultural influence at the heart of this bold fragrance. 

With her impact across sports, style, and culture, Reese embodies the brand’s commitment to celebrating bold self-expression and modern femininity.

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