Juicy Couture Fragrances introduced Just Moi, a bold new Eau de Parfum for the confident, expressive woman who lives by her own rules. 

Launching under the Revlon Fragrances umbrella, Just Moi builds on the legacy of the iconic Viva La Juicy collection. 

The new scent builds a new chapter that resonates with today’s beauty-forward generation while honoring the spirit of indulgence and self-expression that defines the Juicy name.

Christina Martin Pieper, EVP, Brand – Lifestyle at Authentic Brands Group, owner of Juicy Couture, said, 

“Juicy Couture’s fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion. With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come.”

The elevated packaging with a bottle inspired by vintage French champagne glasses reinforces the fragrance’s bold femininity and effortless elegance with its sculpted silhouette, soft pink hue, and luxe gold detailing. 

Finished with a playful, textured black ribbon and gold script, it’s an effortlessly cool statement piece for any fragrance collection that serves as a reflection of the Just Moi persona.

Designed by renowned perfumers Gabriela Chelariu and Alexis Grugeon for the woman who lives by her own rules. 

This deliciously addictive fragrance opens with Magnolia, Cacao Blossom, and Plum Nectar. Mid notes feature Crème de Cacao and Jasmine Sambac, while the dry down of Cacao Bean, Vanilla-Ambrox, Sandalwood, and Warm Musk leaves a bold and long-lasting finish. 

Just Moi encourages wearers to be bold, leave their mark, and embrace “me, myself and moi.”

Ron Rolleston, General Manager of Revlon Fragrances, said, 

“For nearly two decades, Juicy Couture Fragrances has been a defining force in the perfume industry. As Revlon Fragrances continues to evolve, we remain dedicated to leading innovation while embracing the next generation of fragrance lovers who are eager for bold and exciting new scents.”

Just Moi by Juicy Couture Fragrances will launch online at Amazon, Ulta, Macy’s, Boscov’s and Belk on July 14th, with in-store availability starting in early August, and at Nordstrom this Fall. The scent comes in sizes ranging from 0.17 oz to 3.4 oz.

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