Korean soft-repair haircare brand Unove made its U.S. launch at Sephora. 

Known across Asia for delivering unreal softness, mirror-like shine, and visible repair, Unove has built a cult following around one core obsession: glass hair for all hair types that feels as good as it looks.

With Sephora doubling down on Korean innovation, Unove’s arrival as Sephora’s first-ever Korean haircare brand signals a defining moment for the category.

Celebrity Stylist Jenny Cho commented, 

“Glass hair isn’t about surface shine – it starts with the integrity of the hair itself. What drew me to Unove is the science behind the formulas. When you’re repairing bonds and strengthening hair from within, that mirror-like finish becomes effortless, not forced. As a celebrity stylist, I see firsthand that true shine comes from healthy hair – by focusing on repair first, Unove delivers a glassy finish that isn’t just something you see, but something you feel.”

Jenny Cho, known for styling Greta Lee, Amanda Seyfried, Scarlett Johansson, and more, is partnering with Unove as its professional expert voice to help translate the brand’s repair-first science into real-world glass hair results. 

Unove blends skincare-grade science with salon-level performance for all hair types — anchored by clinically tested bond-repair technology and results that speak for themselves. 

The Sephora Lineup

• Deep Damage Repair Hair Mask 
• Damage Repair & Shine Leave-In Conditioner
• Silk Hair Oil 
• Deep Damage Repair Essentials Kit: Deep Damage Repair Hair Mask, Damage Repair & Shine Leave-In Conditioner, and Silk Hair Oil
• Detangling Heat Protectant Spray 
• Deep Damage Repair Shampoo 
• Deep Damage Repair Conditioner 
• Frizz-Calming Sleek Leave-In Conditioner
• Frizz-Calming Sleek Shampoo 
• Frizz-Calming Sleek Conditioner 
• Frizz-Calming Glass Hair Oil 
• Frizz-Calming Sleek Hair Finishing Stick

Read Next

K-Beauty World Enters Ulta Beauty