K18 introduced HeatBounce, a weightless conditioning heat protectant powered by the first-of-its-kind patented ResiliCore technology.

ResiliCore is K18’s newest innovation: a patented heat-shielding technology inspired by resilient proteins found in nature, known for their flexibility and ability to withstand extreme temperatures. 

Suveen Sahib, Co-founder & CEO of K18, said, 

“HeatBounce reflects our commitment to pushing the boundaries of hair science. Powered by our patented ResiliCore technology, it delivers intelligent heat protection that penetrates deep into the hair fiber—reinforcing inner bonds and preserving strength by dynamically responding to heat. It’s a true breakthrough and the perfect complement to our molecular repair innovation.”

Unlike traditional heat protectants that sit on the surface, the size and molecular makeup of ResiliCore allow it to penetrate the cortex, offering protection up to 450°F (232°C).

HeatBounce transforms from a lightweight cream into a fine mist that delivers conditioning without weight used before any heat tool. It can be used on damp or dry hair to defend against heat, mechanical damage, and UV environmental damage that can cause color fade, dryness, dullness, and breakage.

K18 ambassador and celebrity stylist to SZA, Devante Turnbull, serves as the campaign’s lead stylist and ambassador. 

Known for his visionary work across different textures, colors, and transformative styling, Turnbull brings the innovation of HeatBounce to life, showcasing its ability to protect hair through high-heat styling across diverse hair types. 

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