Keracolor, a pioneer in salon-quality, temporary hair color, announces a complete brand refresh to mark its tenth anniversary. 

The brand is now rolling out a sophisticated refresh that includes updated packaging, a revamped social ecosystem with an expanded collection at Target featuring exclusive new product offerings. 

Maura Cannon Dick, CMO of Creative Laboratories Inc, said, 

“We are finding that glossy, vibrant shades of color are rising, reflective of the consumer trends in glazed skin and hair. As a result, Keracolor optimized these findings to lead the at-home color movement, offering salon-fresh color that users can easily use at home to achieve radiant hues and shine in minutes.”

Moving away from its original aesthetic, the new design features realistic shade swatches and bold, high-clarity typography. 

The result makes shade selection faster and more intuitive, so shoppers can find their color with confidence right off the shelf.

For the first time, Keracolor is launching full-scale influencer activations and a redefined social media presence. 

This community-first approach highlights real consumer transformations and the ease of use that has made the brand a cult favorite.

The evolution continues with an expanded collection at Target, featuring the High Shine Tinted Glosses and new Root Touch-up and Tame.

These milestones signal Keracolor’s transition from its 2016 salon-exclusive roots to a national lifestyle brand that has achieved consistent double-digit growth by expanding distribution with major national retailers.

Read Next

Manic Panic Introduces New Space-Age Color Collection

Garnier Names Gisele Bündchen Global Brand Ambassador