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As a part of its Mission Renewal initiative, Kiehl’s strives to eliminate single-use virgin plastic.
November 17, 2025
By: Rachel Klemovitch
Assistant Editor
Kiehl’s Since 1851 is committed to promoting healthy skin and a healthier planet through its Mission Renewal initiative.
With a focus on circularity, renewable sourcing, and reducing environmental impact, Kiehl’s is leading sustainability efforts across product innovation, packaging, and energy use.
The brand continues to eliminate single-use virgin plastic and empower consumers to make more sustainable choices, while continuing to deliver high-performance skincare.
To date, 38% of Kiehl’s plastic packaging is made from post-consumer recycled (PCR) materials. The brand has collected 828,330 empty products through the Recycle & Be Rewarded program in the U.S. (2023).
Additionally, Kiehl’s optimizes brand packaging across its portfolio.
For example, the 125ml Ultra Facial Cream Jar reduces plastic by 40%, saving 16 tons annually.
Refillable options for customer favorites include:
This allows customers to minimize waste and support sustainability.
Kiehl’s aims to ensure all products and packaging are designed to be reused or recycled by 2030.
The brand also harnesses green science innovation, utilizing environmentally friendly processes to extract potent ingredients like plant-based Squalane and hydroponically grown Calendula petals.
Beyond products, Kiehl’s empowers its community through education and hands-on sustainability efforts, inspiring meaningful action for a more sustainable future.
By 2030, Kiehl’s Mission Renewal aims to:
Beauty Shifts Into ‘Refill 2.0’
Refillable Beauty Packaging Is Having a Moment
Kiehl’s Debuts Its 2025 Holiday Campaign
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