Beauty Industry

Kiehl’s Debuts Its 2025 Holiday Campaign

A variety of promotional events will take place across the U.S. to alleviate financial pressure during the holidays.

This year, Kiehl’s is putting humanity back at the center of the holiday experience.

Kiehl’s celebrates “spreading joy since 1851″ through a coast-to-coast series of out-of-home activations designed to offer micro-moments of delight to the communities that helped build the brand.

As nearly 9 in 10 U.S. adults say they feel financial pressure during the holidays, Kiehl’s is on a mission to alleviate financial pressures.

Kiehl’s has tapped two street art icons— Lady Pink and Tristan Eaton –to transform its NYC Hell’s Kitchen and LA Santa Monica storefronts into joy-filled public art spaces, unveiling the partnership across two sub-phases:

Both artists will create in-store murals using Kiehl’s products as their canvas, offering consumers the chance to purchase one-of-a-kind, collectible art pieces this season.

Building on the campaign’s spirit of unexpected joy, Kiehl’s will bring moments of surprise, transforming everyday experiences into festive celebrations of gratitude.

The brand is offering Limited-Edition MetroCards. Kiehl’s will distribute exclusive, pre-loaded, limited-edition MetroCards across NYC (2,600 free rides) — offering commuters transportation ease and a complimentary Duo for the Hydration Gift Set as a simple gesture of gratitude.

The distribution of the limited-edition MetroCards will be amplified with routines by street performers at Grand Central Station, providing passersby with an additional moment of levity during their commute.

Also, on November 13, Kiehl’s will surprise 50 guests dining at Little Ruby’s (NYC – West Village) and Elephante (LA) with a complimentary meal and Hydration 2 the Max Gift Set.