Kiehl’s Since 1851 expanded its longstanding mission to support the LGBTQIA2+ community with its new “Love Letters” Pride campaign. 

The campaign highlights the brand’s Open Doors platform, a year-round initiative dedicated to supporting LGBTQIA+ homeless youth.  

Also, for the second year in a row, Kiehl’s continues its philanthropic partnership with the Ali Forney Center.

In 2025, Kiehl’s has committed to donating $150,000 to the Ali Forney Center to help provide safe, temporary housing as well as life-saving and developmental services to over 2,200 LGBTQIA2+ homeless youth.

The Center is a non-profit that provides LGBTQIA2+ youth with supportive environments to escape the streets and prepare them for independent living. Their services include a 24/7 drop-in center, transitional housing, job readiness training, and health resources.

Love Letters Campaign

To further promote the safety and well-being of LGBTQIA2+ youth, Kiehl’s launched the “Love Letters” campaign to provide a safe emotional space for the community. 

Through this campaign, the brand is providing its community with safe emotional spaces. 

John Reed, General Manager of Kiehl’s Since 1851, said, 

“For over 170 years, Kiehl’s has been a leading brand in inclusivity and care no matter the form. Our continued partnership with the Ali Forney Center reflects our enduring commitment to creating safe, supportive spaces for LGBTQIA2+ youth and uplifting the communities that have always been at the heart of our brand.”

Kiehl’s has joined forces with LGBTQIA2+ creators, such as Alyssa Edwards from RuPaul’s Drag Race, community members, and local non-profit partners to share heartfelt letters of appreciation to those who gave them a safe space to be their authentic selves. 

Additionally, Kiehl’s is continuing their work via the Open Doors platform, in which the brand partners with local non-profit organizations worldwide to provide those in need with necessities to live and resources to thrive.

Open Doors launched in select countries in 2024. 

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