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The viral Puff Puff Pass, Pearl Gone Wild, Almost Catfished, StageProof Setting Spray and other top sellers are all available.
October 17, 2025
By: Rachel Klemovitch
Assistant Editor
KimChiChic Beauty, the cult-favorite cosmetics brand founded by global drag superstar Kim Chi, is expanding its retail footprint by launching online at Ulta.
Known for its bold pigments, playful packaging, and commitment to self-expression, KimChiChic Beauty is beloved by makeup artists, influencers, and beauty fans alike.
Kim Chi commented,
“When I founded KimChiChic Beauty, my dream was to break the mold and create a brand that celebrates individuality, creativity, and the transformative power of makeup. The Ulta.com launch is an iconic moment for us, and I’m excited to continue to spread glam and confidence to even more beauty lovers!”
The Ulta.com launch features best sellers like the viral Puff Puff Pass setting powder, Undercover Hoe concealers, Teddy Kim full face palettes, Candy Girl Fake Freckle, Thailor blushes, bronzers, and contours, and more.
Stacey Tank, CEO of Bespoke Beauty Brands, owner of KimChiChic Beauty, said,
“Ulta is a true beauty powerhouse, a go-to destination with a powerful loyalty program that keeps consumers coming back for more. We’re thrilled that consumers can now buy the KimChiChic products they love and rack-up their Ulta Beauty Rewards at the same time.”
Founded in 2019 by Kim Chi and powered by Bespoke Beauty Brands, KimChiChic Beauty celebrates artistry, individuality, and confidence through vibrant, high-performance cosmetics at accessible price points.
This latest milestone further reinforces the brand’s commitment to delivering high-quality, accessible products for makeup lovers everywhere.
KimChiChic Beauty Launches Limited-Edition Makeup Collection
KimChi Chic Beauty Launches Heart-Shaped Highlighters
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