Knoll Packaging unveils its 2025 Advent Calendars, representing the complex engineering, advanced technical expertise, and creativity. 

This year’s collaborations showcase Knoll’s structural design capabilities and the thoughtful innovation that defines Knoll Packaging’s approach to luxury packaging.

Knoll Packaging crafted Calendars for Penhaligon’s, MAC, Jo Malone, Louboutin, and 12 Days of Bader. 

Each calendar reflects dedication to delivering quality—from the intricate mechanisms and refined materials to the seamless integration of sustainability and premium craftsmanship. 

Benjamin Cohen, Chief Marketing Officer at Knoll Packaging, said, 

“Our 2025 Advent Calendars are a true testament to what happens when creativity and engineering excellence come together. Each year, our clients inspire us to stretch the limits of innovation, and this year reflects our commitment to delivering exceptional craftsmanship and unforgettable experiences. We’re proud to set a new benchmark in luxury packaging once again.”

These projects exemplify how Knoll pushes the boundaries of form, function, and visual storytelling when collaborating closely with the world’s leading brands.

Penhaligon’s

Penhaligon’s iconic advent calendar is back, stitched with twenty-four scent-sational surprises to keep you wrapped in wonder.

The outer-knit shell features a knitted exterior that immediately sets a tactile holiday tone; you’ll almost feel the festive knit-texture under your fingertips as you carry it into the season.

Inside the knitted façade, you’ll discover a tiered construction: three stacked compartments, each one housing a different segment of surprises. These three layers give the calendar depth, intrigue, and a sculptural presence.

Turn the structure around and discover the cleverly engineered drawers behind which each of the 24 items hides. The mechanism is engineered; each drawer is seamlessly integrated so that the front presents a complete image, while the back reveals the numbered surprises. It’s an advent calendar that doubles as decorative art.

MAC

The 2025 MAC Advent Calendar is more than a countdown — it’s a keepsake of craftsmanship and color, designed to dazzle from every angle. 

Dressed in radiant rose gold, this architectural masterpiece unfolds like a treasure chest of artistry, revealing a mesmerizing world of metallic shine, pastel tones, and geometric precision.

Each panel opens to unveil tiered drawers and hidden compartments that spin and unfold, perfectly balanced between form and function. 

A built-in mirror crowns the experience, turning every unboxing moment into a personal ritual of glamour. 

The playful pops of mint, lavender, and scarlet contrast beautifully with the sleek metallic shell, creating a modern fusion of luxury and joy.

Constructed with refined, reusable materials, this year’s design embodies MAC’s commitment to sustainable sophistication.

Jo Malone London

The Jo Malone London 2025 Advent Calendar presents a bold reimagining of festive luxury, merging modern design with the brand’s timeless elegance. 

Inspired by the joy of discovery, the calendar takes the shape of a circle, a striking departure from the traditional rectangular form. 

Its sculptural design, featuring a tri-color palette of red, blue, and green offset by Jo Malone’s signature cream and gold, evokes both playfulness and sophistication. 

Each numbered drawer reveals a curated miniature — from beloved colognes to seasonal surprises — inviting a daily ritual of scent exploration. 

Crafted with premium, durable materials, the calendar not only embodies Jo Malone’s artistry but also encourages reuse as a decorative or keepsake box, reflecting the brand’s commitment to sustainable luxury. 

Louboutin

Departing from the traditional rectangular format, the design also adopts a circular form that transforms the unboxing experience into a 360-degree ritual of discovery. 

The cylindrical structure houses two concentric rings of drawers arranged in a radial layout, each precision-engineered for modular removal and reassembly. This dual-layer configuration maximizes interior capacity while maintaining a striking visual rhythm when the lid is removed.

Crafted in Louboutin’s iconic red with a gold monogram “CL,” the exterior features a high-gloss lacquer finish that delivers both depth and durability, echoing the brand’s signature sheen. 

Beneath the surface, an FSC Board and Paper provides structural rigidity without excess weight, ensuring both luxury and practicality. Each drawer includes a ribbon pull-tab designed for smooth, tear-free access, while the numbered radial configuration playfully mirrors a clock face, reinforcing the countdown theme. 

The drawers themselves are convertible, designed to function as individual gift boxes that can be refolded and repurposed, enhancing the product’s longevity and collectible value.

Sustainability is integrated into the design and invites collectors to reuse the calendar for future seasons.

12 Days of Bader

The 2025 12 Days of Bader calendar features a modern luxury design. 

Wrapped in the brand’s signature blue with intricate and gleaming hot-stamped detailing, the piece captures the luminous precision of Augustinus Bader’s world. 

The soft-touch paper finish delivers a velvety tactility, while the angled lift-top cover and ribbon-tied drawers reveal a sculptural architecture of discovery. 

Each drawer glides open with intentional design underscoring craftsmanship and care.