Beauty Industry

Kylie Jenner Announces Fragrance Debut

An Instagram post teases a March 7 release date for Kylie Cosmetics’ first solo fragrance.

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By: Rachel Klemovitch

Assistant Editor

Kylie Jenner launches her first fragrance. Jenner has teased the launch on Kylie Cosmetics’ Instagram. The fragrance will be released under the Coty co-owned Kylie Cosmetics umbrella.
 
The Instagram video carousel features a notepad with the date Match 7 along with designs for the bottle and a possible tester of the perfume. 
 
The designs for the fragrance bottle seem to show an abstract yellow oval shape. 
 
The video also shows pictures of Jenner, what is most likely a Kylie Cosmetics lip gloss, and cinnamon rolls. These could suggest the theme of the fragrance or possibly what scents it could include. 
 
This comes weeks after Kim K relaunched KKW Beauty. Jenner previously partnered with Kim K for a perfume under the KKW Fragrance brand. However, this latest fragrance is Jenner’s first fragrance under her own brand. 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie Cosmetics (@kyliecosmetics)

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