La Roche-Posay announced the first time the expansion of its partnership with the Miami Open from Official Sunscreen Partner to Official Skincare Partner in 2026. 

The amplified agreement underscores the brand’s deepening commitment to promoting sun safety in sports, its leadership in the global sun care market, and overall skin health awareness initiatives.

The sponsorship aims to raise awareness of daily photoprotection practices as a matter of public health, as well as emphasize the brand’s additional dermatologist-approved skincare solutions to maintain healthy skin.

La Roche-Posay is positioning beyond sunscreen in a major tennis sponsorship program, showcasing the brand’s evolution from sun care to total skin health partner at the Miami Open. 

The Cicaplast Balm B5+, La Roche-Posay’s multi-purpose balm that treats 13 daily skin concerns, including chafed, cracked skin, for skin relief, will be showcased alongside the suncare innovations for the tennis audience to discover, expanding the conversation from prevention to treatment and recovery.

Rachelle Mladjenovic, General Manager of La Roche-Posay USA, said, 

“We’re so proud to announce our partnership expansion with the Miami Open for the first time ever this year to be the Official Skincare Partner, a move that reflects our ongoing commitment to photoprotection, mission to provide access to dermatologist-approved skincare, and dedication to the sport of tennis. Our goal at La Roche-Posay is to make sun safety and overall skin health second nature both on and off the court through education, free sunscreen and skincare distribution, and by providing free skin checks from board-certified health care professionals.”

La Roche-Posay plans to continue raising awareness around their sun safety mission and Every Day Is A Sunscreen Day campaign, making not only sun protection, but also post-sun skincare, available to all. 

On-site at the 2026 Miami Open, fans can visit the La Roche-Posay Sun Safety Booth for:

• Complimentary Anthelios sunscreen and Cicaplast skincare samples to encourage proper application, reapplication, and skin recovery.
• Free skin checks from board-certified healthcare providers.
• Sun safety education from dermatology experts.
• UV camera station to educate fans on sun damage prevention.
• Rally Against the Sun interactive tennis games where fans can challenge the ultimate opponent, the sun itself.