La Roche-Posay Warns About ‘Burn Lines’ Social Media Trend

A viral TikTok challenge known as “Burn Lines” or “Sunburn Tattoos” has gained alarming traction among teenagers and young adults worldwide. 

The trend involves placing tape or stencils on the skin to intentionally burn patterned tan lines.

As a global leader in sun protection and skin cancer prevention, La Roche-Posay is worried about the long-term consequences of the Burn Lines challenge and aims to warn the public of how dangerous this practice can be, alongside health professionals.

With melanoma rates projected to rise by 40% by 2040, calling for immediate action to warn about this social media trend is a true matter of public health.

Through its global Cancer Support program and Save Your Skin initiative, the brand promotes sun-safe habits and early detection, offering resources like free mole checks and public education campaigns.

Véronique Del Marmol, President of Euromelanoma, a pan-European skin cancer prevention resource center, explains, 

“Just one blistering sunburn in childhood more than doubles the risk of skin cancer in adulthood. Yet 35% of parents rarely give their child protective clothing when exposed to the sun. On the other side, 57% of teenagers still associate tanning with attractiveness.”

La Roche-Posay, alongside world-class dermatologists and leading health associations, joins forces to pursue the collective effort to educate on scientifically backed sun safety measures.

The brand will also amplify content on social media under #DermsAgainstBurns to create a positive movement around the critical importance of sun safe habits.

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