Maybelline New York kicks off the holiday season with the debut of “Maybe This Christmas,” a new five-part microdrama starring actors Lacey Chabert and Dustin Milligan.

The series taps into the rising cultural momentum of microdramas and the timeless appeal of seasonal storytelling.

Yasmin Dastmalchi, President of Maybelline U.S., said

“This holiday season, we’re excited to bring a fresh, dynamic storytelling approach to life with ‘Maybe This Christmas. By naturally incorporating Instant Eraser Concealer into the micro-drama series, we’re able to elevate a product that’s been a true staple for our consumers in a way that feels playful and creatively-driven. This project reflects how we continue to evolve as a brand – leaning into the joy and spirit of the season while showing up in moments that shape culture and deepen connection with our community.”

“Maybe This Christmas” delivers a playful twist on holiday romance while spotlighting Maybelline’s Instant Eraser as the ultimate “holy grail” product. 

Spanning over five cinematic episodes, the microdrama follows two neighbors whose budding flirtation across their NYC windows takes an unexpected turn. 

What begins as a cozy winter love story quickly unravels into a mystery about love, illusion, and what we choose to conceal, leaving viewers wondering if Chabert is hiding more than just dark circles under her eyes.

“Maybe This Christmas” was created in partnership with Ryan Reynolds’ entertainment company, Maximum Effort. 

To watch the ‘Maybe This Christmas’ trailer and the full microdrama series, subscribe to Maybelline’s YouTube and follow on TikTok. ‘Maybe This Christmas’ will also debut on ReelShort on December 2.

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