Beauty Launches

Lancôme Celebrates Juicy Tubes with Top Y2K Celebrities

The brand celebrates the nostalgic feel, look, and taste of its Juicy Tubes Lip Gloss.

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By: Rachel Klemovitch

Assistant Editor

The heritage beauty brand, Lancôme, tapped a roster of beloved Y2K celebrities to showcase that kisses are still better with Juicy Tubes. 

The nostalgic campaign, dubbed the Lancôme Juicy Kissing Web, ties together favorite 2000s celebs from shows like Gossip Girl, The OC, and One Tree Hill and unites them with a kiss.

Ramzy Burns General Manager Lancôme USA, said, 

“Juicy Tubes has been and will always be an iconic Lancôme product. With its glossy finish and unmistakable scents, it’s a product that’s often copied but never replicated. Each Juicy Tubes has its own unique scent which has a way of evoking different memories.”

The recognizable tube, high-shine finish, and delicious scents had stars and consumers alike clamoring for every shade. 

Today, Juicy Tubes straddle nostalgia and trend, continuing to thrive as a symbol of playfulness, and timeless beauty.

Juicy Tubes spotlights must-have shades, each of them with its iconic appeal. All cult favorites, from the range’s low-coverage, shimmering tones to high gloss, creamy hues.

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