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In celebration of the brand’s 90th anniversary, the new website has a refreshed design and mobile-first navigation.
September 24, 2025
By: Rachel Klemovitch
Assistant Editor
Lancôme unveiled a new flagship website in celebration of its 90th anniversary.
The brand’s U.S. flagship website features a visual refresh. This relaunch reflects Lancôme’s ongoing commitment to innovation, personalization, and luxury beauty leadership.
The new site delivers a mobile-first experience, an enhanced loyalty program, and interactive services that reimagine product discovery online.
Designed as a dynamic canvas for storytelling and brand content, the platform strengthens emotional connection with consumers while setting the standard for direct-to-consumer luxury.
The site’s new architecture has been built for growth, laying the foundation for AI-powered personalization and smart content delivery in future phases.
Lancôme Brings Idôle House to NYC
Lancôme Celebrates Juicy Tubes with Top Y2K Celebrities
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