Laneige announces Katseye as its new global partner, bringing the Grammy-nominated girl group to the forefront of their latest lip innovation, JuicePop Box Lip Tint. 

The lip-hugging applicator is shaped to fit the natural curve of the lips, delivering smooth, even color. 

Designed to move with you, the clip-on packaging allows for on-the-go wear so you reapply it anywhere.

Inspired by the rising virality of Korean lip tints, the JuicePop Box Lip Tint collection transforms sound into color, with each shade rooted in a different music genre that captures the energy, mood, and individuality that define Katseye and Laneige. 

Julien Bouzitat, SVP of Prestige at Amorepacific U.S., said,

“Sensoriality has always been central to Laneige, from flavor-inspired formulas to playful, immersive experiences. With JuicePop Box Lip Tint, we’re expanding that storytelling through music—our first collection designed with sound as its creative foundation. Teaming up with Katseye, a globally connected, diverse, and vibrant K‑Pop‑inspired group, brings this launch to life in an authentic and electric way. Each member embodies creativity, confidence, and their own unique vibe—just like the music‑inspired shades in our new lip tint lineup and our original packaging made to move with you.”

JuicePop Box Lip Tint delivers 12 hours of juicy, buildable color wrapped in comfort and without dryness. Powered by Laneige’s Water-Oil Remix Complex, the formula glides onto lips with a lightweight, water-fresh feel before releasing nourishing oil that locks in hydration and color throughout the day. 

Set to Katseye’s track “Internet Girl” and filmed in a fully customized pink recording studio, the campaign translates rhythm into color, where choreography, sound, and movement come together. 

The six members are celebrated individually, with each assigned a shade of JuicePop Box Lip Tint that reflects their personality, artistry, and creative energy, ranging from soft nudes to vibrant reds and punchy pinks.