L’Occitane en Provence has unveiled its latest store innovation through a revitalized Manhattan boutique. The new boutique is in the Upper West Side of New York City, at 416 Columbus Ave, with a historical storefront that has been redesigned in the spirit of the brand’s birthplace. 
 
This location is one of five new concept boutiques that are set to open this Fall in the Tri-state area, including a new boutique at Belmont Village (Long Island) and remodeled boutiques at Madison Avenue (NYC), Newark International Airport (NJ), and Short Hills (NJ).
 
The 891-square-foot, Upper West Side location features an elevated store design and concept, history, and architecture blended to create a unique experience. Through natural materials, historic construction, and iconic skincare products, the brand engages with its guests through their senses.
 
The store features authentic Provençal materials and a series of archways indicative of the ever-present arches found throughout Provence. Beneath these lays a herringbone pattern of terracotta tiles, reminiscent of the craftsmanship local to the same region.
 
Towards the back of the boutique, the traditional cashier counter has been removed. In its place, frictionless guest interactions can occur anywhere in the boutique with a mobile POS system.
 
Yann Tanini, Managing Director of L’Occitane North America, said, 
 
“We are very excited to expand our presence in New York City through the opening of this boutique, in the heart of such an iconic neighborhood. This store offers a distinctive experience, immersing visitors in the essence of L’Occitane’s origins. It encapsulates everything that makes our brand exceptional—the sense of community, the rich heritage of Provence, and the passionate people who bring our products to life.”
 
Visitors can take advantage of an array of thoughtfully curated services designed to enhance their connection with the brand. These offerings include mini-facials, soothing hand massages, and detailed skin analysis using a magnifying skin scanner, allowing for a deeper understanding of one’s skincare needs. 
 
Beyond these services, guests can enjoy complimentary gift wrapping and remote private shopping with a beauty host.

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