The L’Occitane Group, a certified B Corporation, is committed to investing in nature-positive value chains. 

Anchored in the Group’s mission – ‘with empowerment we positively impact people and regenerate nature’ – a new digital series demonstrates how biodiversity regeneration takes shape on the ground, from circular design to sustainable farming.

Rooted in long-term collaboration with local communities and biodiversity conservation, the Group’s brands aim to offer more sustainable choices to customers through responsible sourcing and product design.

L’Occitane’s new campaign invites global audiences to look more closely not only at the  Group’s ingredients and packaging, but also at the ecosystems, producers, and innovations that make responsible, sustainable beauty possible.

This commitment is brought to life in a series of short digital videos, offering a close-up look at the sustainable sourcing and design practices behind the L’Occitane Group’s brands.

Each film highlights one brand and a key element of its approach showcasing what biodiversity regeneration efforts look like in practice.

Adrien Geiger, CEO of Maison L’Occitane en Provence, said,

‘We depend on nature and must take responsibility as its stewards, both individually and collectively. Together, we are leading the transition from conventional practices to sustainable farming models that restore and give back to nature. It’s not just about preserving our resources but also about securing the future viability of our entire ecosystem.’

In Florence, Dr. Vranjes Firenze champions elegant, sustainable design with refillable glass diffusers and 100% recycled PET refills, which are a particularly high-performing product in its eco-conscious collection.

L’Occitane en Provence and Melvita have worked with producers and local NGOs to reduce consumption and create water-saving guidelines. To continue its nature stewardship, the Group’s production site in Lagorce is being transformed into its first circular water factory.

The Group’s Resist Program supports the women in shea corporations, and L’Occitane en Provence’s cultivation of immortelle is 100% organic. 

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