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L’Oréal Appoints David Greenberg Chairman of L’Oréal USA

Alexis Perakis-Valat, Fabrice Megarbane, Vianney Derville, Emmanuel Goulin, and Eva Yu join the extended executive committee.

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By: Rachel Klemovitch

Assistant Editor

L’Oréal announced several moves within the Group’s Executive Committee. First off, David Greenberg (pictured center above) will be appointed to the role of Chairman of L’Oréal USA. Alexis Perakis-Valat, Fabrice Megarbane, Vianney Derville, Emmanuel Goulin, and Eva Yu also join the extended executive committee.

These appointments will become effective January 1, 2026, with handovers starting sequentially from October 1, 2025.         

David Greenberg

In the newly created role as Chairman of L’Oréal USA, Greenberg will represent the Group with key institutional stakeholders – to drive its reputation and ensure its license to operate in its largest global market.

He is a veteran of the Group, with over 32 years of service. David has held a range of leadership roles across various divisions, brands, and functions.

Alexis Perakis-Valat 

Alexis Perakis-Valat has been appointed CEO of L’Oréal USA and President, North America, succeeding David Greenberg.

Currently President of Consumer Products Division, Perakis-Valat has been a major contributor to L’Oréal’s global success. Since joining L’Oréal in 1994, he has held several key leadership positions in strategically important markets, including France, Spain, Germany, and China.

Fabrice Megarbane 

Fabrice Megarbane was named President of the Consumer Products Division, succeeding Alexis Perakis-Valat.

Megarbane, currently Chief Global Growth Officer, has a 24-year career at L’Oréal, marked by extraordinary leadership and strategic vision across diverse markets and divisions, including transformative leadership as CEO of L’Oréal China and President of the North Asia Zone.

Vianney Derville 

Vianney Derville was appointed to the role of Chief Growth Officer, succeeding Fabrice Megarbane.

Most recently serving as President of Europe, Derville is known for orchestrating transformations, driving exceptional growth, and fostering strategic market leadership. In this new global role, he will leverage his in-market experience, strategic vision, and ability to inspire teams to accelerate L’Oréal’s future growth trajectory.

Emmanuel Goulin

Emmanuel Goulin was named President of Europe, succeeding Vianney Derville.

Goulin, currently President of Travel Retail, is a distinguished leader with an impressive business track record and a major transformational impact. Known for his direct, approachable, and efficient leadership, a forward-looking vision, and a strong commitment to transformation, he is ideally positioned to lead the Group’s largest region.

Eva Yu 

Eva Yu will be appointed to the role of President Travel Retail, succeeding Emmanuel Goulin, and will join the Group’s Extended Executive Committee.

In this role, Yu will share her time between Paris and Singapore to ensure proximity to the teams and Travel Retail’s Asian center of gravity.  This will help better address the challenges of the evolving travel retail landscape and will leverage her unique talent for driving growth, transformation, and fostering unity across markets and functions.

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