L’Oréal has collaborated with Appier, a global AI-native AdTech and MarTech company, on the AI-powered transformation of SkinCeuticals’ e-commerce platform.

Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. 

Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal, said,

“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue while improving operational effectiveness. From behavior-triggered campaigns and time-sensitive offers to advanced segmentation and seamless user experiences, Appier’s technology played a crucial role in turning data insights into action.”

The Ad Cloud used advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. 

Meanwhile, the Smart Conversion Optimizer within the Personalization Cloud targeted hesitant users with personalized incentives that lifted coupon performance while protecting profit margins.

L’Oréal scaled back incentives during high-demand periods and increased engagement in quieter seasons to sustain conversion momentum. This strategic modulation of campaign intensity helped strike a balance between growth and profitability.

Powered by Appier’s Ad Cloud and Personalization Cloud, and in partnership with Omnicom Media Group (OMG), L’Oréal significantly enhanced SkinCeuticals’ marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.

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