Beauty Industry

Lovb Lovb Cosmetics Brand Gains Traction in the K-Beauty Market

Its Natural Cover Glow Cushion saw sales growth during Amazon Prime Day.

Author Image

By: Rachel Klemovitch

Assistant Editor

South Korean, SSLKH Co. Ltd. owned brand, Lovb Lovb Cosmetics has become a rising star in K-Beauty with its Natural Cover Glow Cushion. 
 
This cushion foundation combines advanced Korean beauty technology with skincare benefits, providing a luminous finish while nourishing the skin.
 
It offers a long-lasting glow and coverage without oxidizing to keep skin firm. The foundation has a buildable coverage and a lightweight feel.
 
The brand is also preparing to launch its Pudding Glow Tint in redesigned packaging. It will also include an upgraded formula that provides deeper hydration and longer-lasting wear. The revamped tint is designed to provide vibrant colors and a glossy texture.
 
Compared to last year, Lovb Lovb experienced a 36% sales growth during Amazon Prime Day this October.

Read Next

New Report Shows the Continued Popularity in K-Beauty
 
K-Beauty Market Expected to Reach $18.3 Billion by 2030
 

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters