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LVMH’s incubator Kendo Brands considers selling its 50% share of Fenty Beauty.
October 27, 2025
By: Rachel Klemovitch
Assistant Editor
LVMH is reportedly exploring a sale of its 50% stake in singer and entrepreneur Rihanna’s Fenty Beauty.
The company’s beauty incubator, Kendo Brands, holds the 50% stake.
According to Reuters, LVMH is working with investment bank Evercore for the sale.
Fenty Beauty was founded in 2017 with backing from Kendo Brands and has since expanded to include makeup, skincare, hair care, and fragrance.
This follows Hailey Bieber’s recent sale of Rhode to e.l.f. Beauty.
Fenty Beauty is also among some of the best-selling celebrity-owned beauty brands such as, Rare Beauty by Selena Gomez, r.e.m. by Ariana Grande, and Kylie Cosmetics by Kylie Jenner.
Time Names Fenty Beauty Foundation on Its Best Inventions
Fenty Skin Launches Ulta Beauty Exclusive Body Collection
Photo: Instagram/ Fenty Beauty
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