Madison Reed, the prestige beauty brand revolutionizing the hair color industry in the U.S., announced its global expansion with the launch of its salon-quality hair color in Ulta Beauty’s inaugural international location in Mexico City, Mexico.

Madison Reed Founder and CEO Amy Errett said,

“I founded Madison Reed because I believed women deserved better. Ulta Beauty has been a trailblazer in the U.S. retail hair care experience and we are thrilled to be a part of this expansion bringing the confidence of salon-quality hair color at home to the Mexican marketplace.”

Madison Reed will offer a curated selection of its award-winning hair color kits including its Radiant Hair Color Kit for 100% gray coverage; Root Perfection Root Touch Up Kit for quick essential maintenance; and ColorWonder Demi-Permanent Hair Color for going bold or blending grays.

The international entry represents a significant milestone in Madison Reed’s growth, which has seen expansion to over 3,800 retail stores across the U.S. 

The launch is the latest chapter in the brand’s partnership with Ulta Beauty. Madison Reed will also be available in Ulta Beauty’s upcoming openings slated for Leon, Guadalajara, Monterrey, and Tijuana as well as online. 

Madison Reed’s omni-channel strategy has enabled the brand to maximize accessibility of their prestige hair color to meet their guests wherever they are.

Madison Reed formulas never use harsh ingredients and are Leaping Bunny certified, regarded as the international gold standard of cruelty-free beauty.

The brand can be found at Ulta Beauty, Walmart, Target, Sally Beauty, and Medison Reed’s Hair Color Bars. 

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