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The Great Cover Up Root Touch Up + Brow Filler is an Allure Beauty Award winner.
September 21, 2023
By: Marie Redding
Senior Editor
Madison Reed has won an Allure Best of Beauty Award for Best Hair Color in the Root Coverage category. The winning product is the brand’s powder-based temporary root touch up kit and brow filler, The Great Cover Up Root Touch Up + Brow Filler. Amy Errett, CEO and Founder of Madison Reed, says, “Being recognized by Allure and their sought-after seal of approval is a true honor and a testament to the efficacy of our products. A simple thank you to Allure and the millions of guests who trust us with their hair color, from the comfort of their own home or at one of our 87+ Hair Color Bars nationwide.” This marks the second year in a row that the product has won, and five years of recognition for Madison Reed. Recent wins include Root Perfection Root Touch Up Kit & The Great Cover Up Root Touch Up + Brow Filler in 2022, Radiant Hair Color in 2021, Color Reviving Gloss in 2020 and Light Works Balayage Highlighting Kit in 2018.
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