Maesa continues its fragrance expansion with Scents Unearth’d, a brand that invites you to discover off-the-beaten-path scent stories that celebrate people, cultures, and ingredients from around the world. 

Nadia Khan, Senior Vice President, Brand Marketing for Maesa, said,

“Scents Unearth’d represents a new way of thinking about fragrance at mass — one that honors culture, curiosity, and thoughtful expression. From the beginning, our goal was to build a brand that feels intentional and differentiated, while remaining accessible. Launching Scents Unearth’d allows us to expand our fragrance portfolio to a brand rooted in the art of authentic storytelling that is celebratory and elevated.”

The Scents Unearth’d assortment invites customers to explore five fragrances.

Each one tells a scent story that reflects the heritage or history of a place, crafted with ingredients that reflect each location.

Shana Finkelstein Turano, Vice President Brand Incubation & Product Innovation, commented,

“This brand was born from a deep desire to see my own cultures represented in the fragrance category. We wanted to fill an unmet consumer need & want for more connection to heritage through scent. Each fragrance is an homage and olfactive expression of the communities, people, and ingredients that make a culture come to life.”

Debut Scents

Vanilla Crown 

• Story Source: Papantla, Mexico
• Scent Notes: Vanilla Orchid, Vanilla Absolute, Cardamom Oil

Floradise

• Story Source: Medellin, Colombia
• Scent Notes: Passionfruit, Rose Nectar, Coffee Extract

Oro Tonka

• Story Source: The Amazon
• Scent Notes: Tonka Bean Absolute, Golden Amber, Cocoa Woods

Royal Milk 

• Story Source: Egypt
• Scent Notes: Almond Milk, Blue Chamomile Oil, Vanilla Honey

Jasmine Candy 

• Story Source: Madurai, India
• Scent Notes: Candied Bergamot, Jasmine Absolute, Sandalwood Crème

Scents Unearth’d is now available exclusively at Target stores nationwide and online.

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