Beautyworld Middle East 2025 will unveil the Makeup Studio, a brand-new feature dedicated entirely to the vibrant world of color cosmetics and professional artistry. 

Taking place from 27–29 October at the Dubai World Trade Center, this new platform unites the world’s most celebrated makeup artists, visionary brands, and trendsetting techniques under one roof.

The Makeup Studio features three days of creative expression, hands-on tutorials, and industry-defining inspiration. 

Designed as a live, interactive experience, it will serve as the ultimate destination for artists, retailers, and beauty professionals seeking to explore what’s next in global makeup artistry.

Ravi Ramchandni, Show Manager, said,

“The debut of the Makeup Studio marks a milestone for Beautyworld Middle East. We’re bringing the global makeup community together in Dubai – from iconic artists like Hung Vanngo, Nikki Wolff and Bassam Fattouh, to the next generation of talent representing world-class brands. Over three days, visitors will experience artistry, innovation and education at the highest level.”

Masterclasses

Headlining masterclasses are set to be a major highlight, with Hung Vanngo, Bassam Fattouh, and Nikki Wolff leading sessions that celebrate the artistry and innovation shaping today’s beauty industry.

Hung Vanngo, the internationally acclaimed artist known for his sculptural, cinematic beauty looks, will open the series on 27 October at 1pm. 

His session will blend breathtaking artistry with a homage to Middle Eastern beauty traditions — a truly spectacular launch to the Makeup Studio.

Bassam Fattouh, one of the Middle East’s most celebrated makeup icons, will be giving his masterclass at 1:05pm on 28 October. 

Renowned for his eponymous cosmetics line and artistic approach that fuses modern luxury with Arab beauty heritage, Fattouh’s session will offer an inspiring glimpse into his creative philosophy and innovative techniques.

Nikki Wolff, known globally as Nikki Makeup, will round off the masterclass program by taking the stage on 29 October at 1:05pm with her exclusive session “Sculpted Beauty Defined: Fresh Radiant Skin, Elongated Eyes, Full Brows and Lips.” 

In this immersive masterclass, the London-based artist will share her signature red-carpet techniques, offering insights into achieving flawless, glowing skin and naturally balanced features.

Event Features & Location

Beyond the masterclasses, the Makeup Studio’s daily schedule is packed with live demonstrations, brand activations, and trend-led tutorials. 

The agenda celebrates innovation across color cosmetics, skincare and professional tools – with each session designed to inspire both trade professionals and beauty enthusiasts.

Participating brands include: Make Up For Ever, Palladio Beauty, Transformulas, Miss Lashes, Tirtir, Laka, and Sothys, alongside special showcases from Milktouch, Unleashia, Liht Organics, Armaf Beauté, Provoc, Laverne Beauty, and Arooba Beauty.

Positioned within The Pavilion (behind Hall 6), the Makeup Studio will act as a creative nucleus where artistry meets education. Combining world-class technique with brand discovery, the zone is set to redefine how the beauty industry connects, collaborates, and learns.

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