Mary Kay Inc. has again been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for the third consecutive year.

Honorees are selected via data-driven evaluation processes that draw on independent research, global market analysis, and deep category expertise.

Ryan Rogers, Chief Executive Officer of Mary Kay, commented,

“Being named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay. This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world over. Above all, it demonstrates the transformative power of our Independent Beauty Consultants who are driving this success globally.”

With presence in over 40 markets and millions of Independent Beauty Consultants around the world, Mary Kay continues to be a strong competitor in the beauty industry.

Sarah Boumphrey, Global Research Director at Euromonitor International, stated, 

“Our awards reflect the highest standard of excellence in the industries we track, and beauty and direct selling are no exception… Euromonitor is proud to collaborate with leading companies, like Mary Kay, and this accomplishment signifies their commitment to performance and quality in a highly competitive landscape.”

Mary Kay was also named:

• #1 Brand of Facial Make-Up in Latin America
• #1 Brand of Lip Products in Latin America
• #1 Brand of Color Cosmetics in Mexico
• #1 Brand of Skincare and Color Cosmetics in Mexico

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