Matrix announced the expansion of its Brand Ambassador roster with the addition of two digital-first industry stars: Rubi Talavera and Lucy Seitz. 

Together, these two content creators and standout hair artists will help elevate the existing roster of ambassadors through a social-first approach targeting younger audiences and professionals who rely on social media.

Carrington Cole, US General Manager, Matrix, said,

“At Matrix, we are committed to partnering with artists who reflect our brand values and inspire confidence behind the chair. Our ambassadors are industry disruptors and culture-shifters who each spark joy and bring inspiration to their communities. We’re thrilled to welcome Rubi and Lucy to the Matrix family and look forward to the creativity, education, and leadership that they’ll bring to our pro network throughout the year and beyond.”

About the Ambassadors

Rubi Talavera is a content powerhouse whose digital footprint focuses on inclusive hair transformations for all different hair types and tones. She is known for taking her audience along for the ride through content that showcases the behind-the-scenes decision-making process that appeals to both stylists and consumers. 

Lucy Seitz is a professional educator who focuses her content on real salon experiences, tutorials, and practical styling tips. 

Together, Talavera and Seitz represent the next generation of stylists shaping the future of the professional community through their innovative hair artistry and compelling social content.

As extensions of the brand, Matrix Brand Ambassadors play an integral role in bringing key launches and initiatives to life including social content creation, education and masterclasses, red-carpet and event styling, and trade show representation.

Talavera and Seitz are joining an existing group of respected artists including George Papanikolas, Carlos Rojas, Kara Williams, Castillo Bataille, Sharon Spellman, Constance Robbins, and Miguel Gato—a collective that reflects the diverse and ever-evolving landscape of modern hair artistry.