Professional haircare brand Matrix has named global girl group Katseye as its new Global Brand Ambassadors. 

Rooted in the mission of “All Hair Types. All Humans,” Matrix has always believed that professional-grade hair is a universal right. 

Katseye brings this spirit to life through their creativity, high-octane movement, and the diversity of hair textures within the group.

Andrew Edwardson, Global General Manager, Matrix, said,

“Katseye is a powerful representation of the next generation: where each girls’ unique energy, movement, personality, and, of course, hair identity come together to create something even greater… The way Katseye uses hair to fully express themselves and amplify their signature choreographies makes them a natural embodiment of the brand… Together with Katseye, we are excited to show how great hair can make every look feel truly iconic.”

Katseye will star in Matrix Moves, a 2026 global campaign that celebrates the intersection of hair and motion. 

The campaign highlights six Matrix products and styles, each personified by a member of Katseye.

Manon uses Curl Can Dream Gel and Cream, Daniela features Matrix’s Food for Soft Oil, Lara uses the Mega Sleek 96H Anti-Frizz Top Coat, Megan highlights the Build-a-Bond Billion Bond Oil, Sophia uses the Glow Mania Glazing Queen Mask, and Yoonchae uses Matrix’s Miracle creator Multi-Benefit Leave-In. 

Directed by Cody Critcheloe and photographed by Carin Backoff, with styling by Kyle Lu, the campaign introduces the concept of “Hairography”—the idea that hair is an extension of movement and a tool for self-expression. 

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