WWE and Maybelline New York announced a new partnership in which the beauty brand will become the first-ever Official Cosmetics Partner of WWE.

The new agreement commences with Maybelline serving as the Presenting Partner of Evolution – the all-women’s Premium Live Event on Sunday, July 13 at State Farm Arena in Atlanta, GA.

Amy Whang, President of Maybelline New York, said,

“Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test. As the presenting sponsor of Evolution, we’re not just showing up in the ring; we’re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.”

Additionally, Maybelline will receive center mat ring branding, a custom vignette and social media integrations. The partnership and activation strategy were developed in collaboration with Beauty Co-Lab, L’Oréal’s media agency of record.

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