Stockholm-based packaging tech company, Meadow, entered a new partnership with Novelis, a leading sustainable aluminum packaging solutions provider. 

Both companies will work to increase the recycled material used in the production of Meadow’s aluminium pre-fill solution – the Meadow Kapsul. This creates a circular, more sustainable product for the global consumer packaging market

Per the agreement, Novelis will become part of the packaging technology provider’s network of supply chain partners for aluminum.

Meadow CEO & Co-Founder Victor Ljungberg commented,

“Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.”

Novelis joins Ball Corporation, DRT Holdings, and C-care as another industry-leading partner in Meadow’s supply chain, reinforcing Meadow’s ability to deliver its aluminum prefill solution at scale through a robust and trusted industrial ecosystem. 

Meadow has committed to further collaboration with Novelis on numerous innovation and commercial initiatives as part of their strategic partnership.

This collaboration emphasizes Novelis’ and Meadow’s commitment to expanding the circular properties of aluminum into the consumer-packaged goods market.

Read Next

Sustainable Packaging That’s Driving Beauty Buyers

Feel-Good Color Packed in Luxe New Shapes