Miu Miu unveiled Miutine, the new feminine fragrance, capturing the Miu Miu woman, irreverent, youthful in spirit, and unconventional. 

Captured in a toffee-toned matelassé flacon, the scent within is twisted with a fruity gourmet cheekiness.

The brand’s black and white label is featured on the collar, on a crafted Matelassé glass. The glass is a tribute to the iconic matelassé leather of the Miu Miu house.

Miutine is the Miu Miu’s twist on the French ‘mutine’, a rebel’s spirit.

Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes, a gourmet cheekiness rendered in fragrance. The scent is inspired by a timeless classic of women’s perfumery – the Chypre family. 

Miutine is characterized by a blend of bright citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli. Fragrance notes also include wild strawberry and brown sugar accords. 

Miu Miu’s ambassador, Golden Globe-winning actor Emma Corrin, embodies the Miutine spirit through constant transformation, effortless wit, and boldness. 

The Miutine campaign, What – or who – is Miutine?, will debut on 20 August 2025. 

Directed by friend of the House and Sundance Jury Prize winner, filmmaker Hailey Benton Gates, the campaign is a definition of the Miutine spirit in motion.

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