Moroccanoil has expanded into Ulta Beauty. This milestone marks a significant moment in the brand’s journey as it continues to grow its multi-category consumer presence.

Carmen Tal, Co-founder of Moroccanoil, said, 

“Moroccanoil’s expansion into Ulta Beauty marks a powerful next step for the brand. Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We’re excited to meet the Ulta Beauty guest and support Moroccanoil’s legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty’s professional stylists.”

As the global leader in argan oil-infused beauty, the brand’s luxurious, Mediterranean-inspired, multi-category lineup will now be available to even more beauty enthusiasts across the U.S.

Moroccanoil will launch its full assortment of haircare, body care, and fine fragrance in select Ulta Beauty stores nationwide and online, with some of the brand’s bestsellers available to shop in all locations. 

Penny Coy, Senior Vice President of Merchandising, Ulta Beauty, commented,

“As a brand renowned for pioneering the use of argan oil in haircare, Moroccanoil has set the standard for performance and luxury in not only the hair care category, but also expanding this high standard into body care and fine fragrance. Their commitment to high-quality ingredients, transformative results, and signature scent has built a loyal following and a true community, many of whom are already shopping our assortment.”

As a brand trusted by professionals, Moroccanoil’s presence at Ulta Beauty creates a valuable opportunity to engage with the leading retailer’s comprehensive network of over 7,000 in-store stylists. 

Through education, in-store activations, and exclusive professional services, Moroccanoil will continue to support stylists while delivering salon-quality results to Ulta Beauty guests.

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