Coming off the success of the debut fine fragrance, L’Originale Eau de Parfum, Moroccanoil introduces new Lumière du Jour Eau de Parfum.

An alluring and romantic fragrance inspired by the first light of day, Lumière du Jour captures the serene beauty of a Mediterranean morning.

The scent is housed in the same sleek, sculptural glass bottle as L’Originale. Lumière du Jour is crowned with a pink cap; the fragrance’s translucent golden-pink hue glows and radiates through. 

Lumière du Jour Eau de Parfum represents the next evolution in Moroccanoil’s growing fine fragrance collection.

It opens with notes of rock salt, fig leaf, and juniper. It unfolds into orange flower, jasmine buds, and tuberose, and settles into a base of blonde woods, musks, and white amber. 

Adria Arjona brings Lumière du Jour to life, embodying the warmth of the Mediterranean at the heart of the scent. 

Through the campaign imagery, Arjona invites consumers into the brand’s sensorial world, capturing that quiet moment right before the day begins.