Native has teamed up with pop artist Claire Rosinkranz and Billboard to launch a limited-edition holiday campaign. 

This collaboration features an original holiday jingle, “It’s That Native Holiday Cheer,” and a festive collection designed to bring cozy, seasonal joy to everyday routines.

This campaign marks Native’s first partnership with a major music platform and a Gen Z artist, combining sound, scent, and storytelling to celebrate the joy of the season. Together, they redefine what holiday campaigns can look like, blending culture and care in a way that resonates with fans and consumers alike.

Chris Talbott, CEO of Native, said, 

“Native is all about bringing joy to everyday routines. Partnering with Claire and Billboard lets us expand that joy into music and storytelling. It’s a celebration of creativity and the clean, cozy feeling that makes this season special.”

An accompanying mini-film set in a dreamy 1920s Los Feliz home just beneath Griffith Park sees the campaign beautifully weave together music and personal care. 

Fans are invited to watch a three-minute mini-film capturing a festive night filled with Native’s signature scents: Sugar Cookie, Holiday Gumdrop, Fresh Mistletoe, Alpine Air, Winter Cashmere, and Frosted Cherry. 

Using vintage lenses and soft, warm lighting, the mini-film evokes the cozy, nostalgic spirit of the holidays, mirroring the comforting scents of Native’s holiday collection. 

The original holiday jingle not only serves as the soundtrack for the visual but is also available as a TikTok sound for fans to enjoy and share. 

The jingle was written and produced by Ben Epand (Don Diablo, DAWN).

Read Next

Native Launches Two New Collaborations

NIQ’s Updated 2025 Holiday Insights