To aid in the early detection of neurogenerative diseases, Natura partnered with Africa Creative to introduce an innovative olfactory test in its catalog to “awaken attention to smells.”

Inspired by how Natura’s Catalog, this test allows its readers to experience the fragrances of products.

Studies have found that loss or alteration of the sense of smell is one of the earliest signs of neurodegenerative diseases such as Parkinson’s and Alzheimer’s. This symptom can appear years before more visible problems. 

Despite the importance of this early warning, the World Health Organization (WHO) notes, only 10% of cases are diagnosed, and about 70% of patients are women.

Tatiana Ponce, Vice President of Marketing and Head of Research and Development at Natura, commented, 

“Natura’s Catalog currently reaches about 4 million consultants, and each edition passes through the hands of 10 to 30 women. So, we offer them a real opportunity to take care of their health and well-being,”

The Smell Test

The test contains 20 new and unexpected fragrances for a perfumery magazine, such as cheese, naphthalene, and bacon. Combined with a 20-question questionnaire, it awakens attention to the perception of smells. 

If results indicate alterations, it’s advisable to monitor if these changes are frequent and, if so, seek evaluation by a healthcare professional for a more detailed diagnosis.

The olfactory test is being implemented as a pilot project for the State of Minas Gerais, one of the largest in Brazil. 

In partnership between Natura and NoAr Health, women who notice any changes in their sense of smell will be referred for a more comprehensive diagnosis, in collaboration with local municipalities. This action will take place in public spaces integrated with the Basic Health Units (UBSs), aiming to expand access and support the health teams in the region.

In the health units, diagnosis will be conducted through a 100% digital and automated technology that combines olfactory and cognitive tests. 

The goal is to contribute to the well-being of the population, as well as strengthen integration with the existing health systems in the municipalities.