Beauty Industry

Natura Reports Second Quarter Results

Net income reached $83 million as more countries integrate Natura and Avon brands.

August 13, 2025

By: Rachel Klemovitch

Assistant Editor

Natura ended the second quarter of 2025 with a net income of $83 million (BRL 445 million) in Latin America.

When including Avon’s operations outside Latin America, now classified in the financial statements as an asset held for sale, net income was $36 million (BRL 195 million).

João Paulo Ferreira, CEO of Natura, commented,

“We advanced our simplification and restructuring strategy, further strengthening our business fundamentals and leadership in Latin America. Following a solid Q1-25, we delivered another quarter of healthy results. Revenue accelerated in our main market, Brazil, with the Natura brand outperforming the market despite the ongoing challenges still faced by the Avon brand.”

The positive result reflects the strength of the Natura brand in Latin American markets, advances in the company’s corporate streamlining, and the ongoing integration of the Natura and Avon brands in the region—known as Wave 2—which is expected to be completed by year-end.

Q2 net revenue was $1.06 billion (BRL 5.7 billion), up 5.5% in constant currency, driven by the growth of Natura Brazil’s performance and the growth of the brand in Hispanic markets.

This result was offset by Avon’s performance in Brazil (-12.9%), the start of the integration roll-out in Mexico—completed in May—and preparations for Wave 2 in Argentina, which took place in July.

Following accounting criteria, Avon International and Avon in Central America (CARD) are now classified as assets “held for sale” due to the high possibility of these assets being negotiated within 12 months.

Natura had already announced to the market that it is exploring strategic alternatives for Avon outside Latin America, including a potential spin-off or sale.

Sustainability Updates

In addition to delivering healthy financial results, the Company advanced its sustainability agenda. Natura earned an “A” rating for both Climate and Supplier Engagement from CDP.

Natura also recently unveiled its new Vision 2050, setting more ambitious socio-environmental commitments and aiming to become a fully regenerative business within 25 years.