Naturium skincare brand, known for science-backed formulas at accessible prices, launched its first-ever brand campaign. 

The “Every One, Every Where, Every Day” campaign is centered on the brand’s mission to give everyone the opportunity to experience skin love.

Naturium founder Susan Yara, said, 

“This isn’t a rebrand – it’s the next step in our mission. We’ve always believed that consistency is the key to skin you love. It’s what built Naturium into the brand it is today and we’re excited to reach even more consumer fans on a daily basis.” 

In a nod to the central role the founder still plays in the brand today, Yara performs the creative voiceover herself.

Underscoring what has always set Naturium apart, the campaign spotlights biocompatible, clinically effective formulas designed to work with everyone’s skin biology from head to toe.

Naturium has partnered with seven creators who embody the brand’s belief in skin love for all to bring the campaign to life: Lindsey Jacobson, Kristyn Hoffman, Alessandro Cardoso, Crystal Nicole Suggs, Dash Lopez, Monica Ravichandran, and Awuoi Matiop. 

The seven influencers will roll out content that speaks to their authentic love of the brand over the years and individual journeys with their skincare experiences.

The campaign will roll out across connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest, with creative directed by Robin Marshall, partner at Case Creative Agency and strategic brand advisement from Sheri Baron of SB Strategy and Branding.

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