Beauty Launches

Neutrogena & Haut.AI Refresh Neutrogena Skin360 

The improved app is more intuitive, displaying key ingredients tailored to the user’s specific skin concerns.

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By: Rachel Klemovitch

Assistant Editor

Haut.AI has partnered with Neutrogena on the official refresh of the iconic Skin360 experience, now supercharged by Haut.AI’s AI skin analysis technology

This next-generation refresh delivers hyper-personalized skincare recommendations based on real-time insights (facial scanning, survey input, and proprietary algorithms), helping users find the right Neutrogena products for their unique skin needs, instantly and accurately.

Kate Meltzer, Head of Strategic Innovation Platforms at Kenvue, said, 

“The refresh of Neutrogena Skin360 places a strong emphasis on scientific precision—delivering meaningful insights rooted in dermatological science and user data. Haut.AI’s expertise in AI, skin imaging, and algorithmic accuracy made them a natural strategic partner for this next chapter in our digital innovation journey.”

The results page has been redesigned to be more intuitive, featuring prominently displayed key ingredients tailored to the user’s specific skin concern, more engaging score presentation, and a highlighted “must-have” product that offers the most substantial benefits for addressing their primary skin concern.

Users can explore suggested products for all skin concerns, beyond the one they selected, without having to restart the survey.

The experience starts with Haut.AI’s LIQA (Live Image Quality Assurance) system, which helps users take high-quality, well-lit, and properly positioned selfies for accurate skin analysis. The input is simplified to one selfie, with the opportunity to take the selfie live or upload one, which removes previous user friction. 

The app evaluates eight skin indicators—hydration, smoothness, even skin tone, radiance, firmness, dark spots, wrinkles, and clear skin—and generates an Overall Skin360 Score rated from 1 to 10.

These results, combined with responses to a few questions, yield personalized product recommendations and a complete morning and evening skincare regimen, including the latest Neutrogena products.

Consumers can benefit not only from faster and more accurate assessments but also from more targeted product recommendations tailored to their evolving skin profiles.

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