Kenvue brand Neutrogena launched the Ultra Sheer Face Liquid Mineral Sunscreen SPF 70. The advanced, fast-absorbing mineral formula ensures an ultra-light, invisible finish without the heavy, greasy feel.

To promote the new formula, Neutrogena partnered with actor and WWE Superstar John Cena, who, like the new sunscreen, is known for being invisible.

The Neutrogena Ultra Sheer Sunscreen collection is designed for everyday wear, offering broad-spectrum UVA/UVB protection powered by proprietary Helioplex and Purescreen Technology.

Inspired by Cena’s “You Can’t See Me” catchphrase, the Sunscreen You Can’t See campaign reinforces that while you may not see Ultra Sheer Sunscreen on your skin, the high-SPF mineral formula is working hard to protect you from the harshest UV rays. 

Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.

Dr. Nathan said,

“As a dermatologist who removes skin cancers daily, I know sun protection is crucial for preventing sun-induced cancers and photoaging. Ultra Sheer Mineral Face Liquid Sunscreen stands out for its lightweight, high-SPF mineral protection and invisible finish, which I hope will encourage more people to wear sunscreen daily.”

As the official sun care sponsor of the Coachella Valley Music and Arts Festival and Stagecoach Festival, Neutrogena will offer complimentary sunscreen stations and education. 

Neutrogena has also partnered with Young Minds Inspired to develop the Sun Safety for All program, providing education to students across the country and fostering lifelong sun protection habits at an early age.

Furthering its impact, the brand will serve as an official sun care sponsor of the 2025 World Surf League, emphasizing the importance of sun protection for beach and water activities.

Also, Neutrogena is enhancing its eight-year relationship with the Melanoma Research Foundation, surpassing $1 million in total donations over their relationship and partnering to host activations during Melanoma Awareness Month.

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