ResearchAndMarkets released a new report titled the “U.S. Body Care Market – Focused Insights 2025-2030.”

The U.S. Body Care Market was valued at $16.18 billion in 2024, and is projected to reach $20.11 billion by 2030, rising at a CAGR of 3.69%.

This report highlights 25 brands and companies that are driving different segments. 

Beiersdorf and Cetaphil (by Galderma) are leading players in the dermatological segment of the US body care market.

With its acquisition of Wild, a refillable natural body care brand, Unilever is expanding its presence in the eco-conscious space. 

This aligns with growing consumer demand for sustainable and minimal-waste products, particularly among Gen Z and millennial shoppers who prioritize ethical and environmental values.

L’Oréal is pushing the boundaries of personalization through technology, with innovations like the Cell BioPrint device, which offers rapid skin diagnostics.

Colgate-Palmolive and Bath & Body Works focus on fragrance-led body care that delivers emotional and sensory experiences.

U.S. Market Trends

• Personalization & Customization
• Rising Adoption of Functional Body Care
• Growing Premiumization
• Rising Focus Towards Clean & Natural Formulations

Market Drivers

• Shift towards self-body care & wellness
• Rise in social media influencers
• New product formats like stick lotions, spray oils, and gel-based moisturizers
• Growth in E-commerce

Photo: Shutterstock.com/ New Africa