New Dura Chill Deo Comes in Cold-Activated Packaging

Coors Light, the beer that’s made to chill, teamed up with Duradry, the sweat-fighting experts, to drop the freshest summer essential. Dura Chill is the first-ever chill deodorant with cold-activated packaging to let you know when it’s ready to be applied.

Inspired by the viral trend of chilling beauty and skincare products for an extra refreshing boost, Dura Chill feels best straight from the fridge. 

Similar to Coors Light’s cold-activated cans, Dura Chill features the same technology to signal chill: pop it in the fridge, and when the mountains turn blue, it’s ready to deliver Rocky Mountain with an instant cooling effect and all-day sweat protection.

Jack Benzaquen, Founder of Duradry, said, 

“Sweat happens, but staying cool should be effortless. With Coors Light, we turned high-performance sweat protection into a fridge-worthy summer flex. Dura Chill is proof that even your pits deserve to chill like a beer.”

Powered by Duradry’s high-performance formula, Dura Chill is designed to keep you dry and fresh. 

Marcelo Pascoa, VP of Marketing at Coors Light, commented, 

“Coors Light is all about helping people ‘Choose Chill,’ and this summer, we wanted to take that to the next level – starting with your armpits. Whether you’re sweating through a heat wave or just trying to stay chill while watching a Leagues Cup match, Dura Chill is like giving your underarms their own ice-cold beer.”

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