Just in time for National Mac & Cheese Day, Panera and beauty brand Holler and Glow are cooking up the “S’Mac and Cheese” Lip Balm.

With the launch of S’Mac and Cheese, Panera says it is taking “its first-ever bold step into the beauty world,” and transformed a fan-favorite comfort food into a “crave-worthy cosmetic.”

The Balm Duo includes:

• S’Mac My Day is a golden, mac & cheese-scented balm that’s as rich and satisfying as your favorite spoonful.

• Get That Bread is a toasty, bread-scented balm with a soft, brown hue, evoking the scent of baked bread with every swipe.

Holler & Glow’s Signature Non-Sticky Formula

Each balm is infused with the unmistakable scents of this Panera meal. It is crafted with Holler and Glow’s signature glossy, non-sticky formula, infused with nourishing vitamin E. It features a spoon-shaped applicator. 

Thea Green, Founder of Holler and Glow, commented, 

“At Holler and Glow, we live for bold, playful beauty that doesn’t take itself too seriously—so when Panera came to us with the idea of turning Mac & Cheese into a lip balm, we said ‘yes, please (and make it extra cheesy)!’ This collab is the perfect mix of comfort food, nostalgia and beauty-meets-banter. It’s unexpected, joyful, and totally irresistible—just like a bread bowl full of mac & cheese.”

An Unexpected Collab

Inspired by Panera’s Mac & Cheese and Bread Bowl, this collab brings cozy, carb-inspired comfort to your beauty routine. 

Mark Shambura, Chief Marketing Officer at Panera Bread, said, 

“For our first foray into the beauty world, it only made sense to start with a Panera classic – mac & cheese and bread bowl – reimagining it as a playful, scent-sational lip balm duo. Could we have gone with the strawberry on our beloved summer seasonal salad? Of course. Ultimately, we decided to offer an unexpected, yet iconic, pairing that is a perfect way for the Panera obsessed to bring a taste of an all-time favorite menu item into their everyday routine.”

The limited-edition balm duo is available on The Panera Shop and Amazon.

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