Introducing Nutrire, a personalized, clinically proven scalp and stand care brand. Debut products include two advanced treatment scalp serums, three scalp-focused shampoos, and four strand-specific conditioners.
 
Nutrire originates from the rich heritage of Tricoci Salon and Spa, a nearly 50-year-old beauty icon rooted in the greater Chicago area. Strategically developed within its forward-thinking CPG incubation hub.
 
The brand’s distinctive approach offers a holistic, transformative, and indulgent hair care routine that is thoughtfully tailored to individuals’ specific needs. 
 
Nutrire’s three-part nourishing system is to treat with scalp serums to improve scalp health, cleanse with shampoo based on scalp type (dry, normal, or oily), and condition with conditioners based on hair type (fine, medium, thick, or damaged).
 
Kristen Chase, General Manager at Nutrire, said, 
 
“Where the category often focuses solely on the strand or bundles shampoo and conditioner together to address a single concern, Nutrire rewrites the script by delivering the most potent nutritional formulas for both the hair and scalp. We refuse to let consumers compromise – pairing clinical performance with the elegance of tailored, luxurious care. Nutrire is about empowering people to achieve their healthiest, most vibrant hair, supported by a transformative approach that truly elevates scalp and strand health.”
 
Developed in collaboration with expert estheticians, trichologists, and hairstylists, the brand has redefined scalp and strand care from the inside out, infusing decades of expertise into every formula. 
 
Nutrire’s formulas are based on its proprietary Complex8 technology, a blend of science-backed and naturally derived ingredients that block DHT —the hormone responsible for weakening hair and leading to shedding—allowing hair follicles and strands to remain open to receiving nutrition for healthier, stronger hair. 
 
Each formula was developed to target specific concerns using skincare powerhouses such as niacinamide and lactic acid, potent naturals like red clover and mango butter, and clinical actives such as Peachcalm and Nutrinvent Balance. 

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